Smart scale brand, FitTrack, recently partnered with Toronto-based The Garden to launch the new global campaign, 'Live Your True Health.' The campaign tackles long-standing industry myths, reshaping perceptions of health to be more than just a number on a scale.
The body-positive campaign tells viewers that they have been sold a lie and that "health is not one size fits all." Rather, each person's health is unique to their body, and FitTrack's smart watch and scale helps consumers truly understand their bodies with 17 health metrics.
"The campaign takes a firm stance against the misinformation spread by the health and fitness industry – that your weight is synonymous with your health," says Shari Walczak, Co-founder, The Garden. "By showcasing real people of all shapes and sizes doing extraordinary, athletic things with their bodies, we busted the weight stereotype and reshaped perceptions of health."
Comprehensive Fitness Campaigns
FitTrack's 'Live Your True Health' Ad Focuses on More Than Weight
Trend Themes
1. Body-positive Health Campaigns - There is an opportunity for companies to shift the focus of health campaigns to be more body-positive and inclusive in order to resonate with more consumers.
2. Customizable Health Metrics - There is an opportunity for companies to create health tracking devices that provide personalized and customizable metrics for individuals in order to better understand their unique health needs.
3. Debunking Health Industry Myths - There is an opportunity for companies to challenge long-standing industry myths in order to reshape perceptions of health and provide consumers with more accurate information.
Industry Implications
1. Fitness Technology - The fitness technology industry has the opportunity to create customizable and personalized health tracking devices that provide a more comprehensive understanding of individual health needs.
2. Health and Wellness - The health and wellness industry has the opportunity to create more body-positive and inclusive health campaigns that challenge industry myths and resonate with a wider range of consumers.
3. Advertising and Marketing - The advertising and marketing industry has the opportunity to create campaigns that challenge industry myths and promote more accurate information in order to reshape consumer perceptions and drive sales for health and fitness products.