Kombucha has a distinct flavor that makes it suitable only for those who enjoy the tart, effervescent experience, so LIVE Kombucha aims to transition it from a niche health tonic to a mainstream drink to quench thirst.
The kombucha brand creates a series of flavors that are all inspired by familiar soda flavors that make them more applicable for those who are curious yet don't want to try something too far out of their comfort zone. Labeled as the "Gateway Kombucha," the LIVE Kombucha flavors include Revive Rootbeer, Culture Cola and Dreamy Orange amongst several others that are all inspired by popular soda flavors. Each of the kombucha beverages is USDA Organic, Fair Trade, 99% raw, gluten-free, vegan and Non-GMO Verified.
As consumers seek out food products that offer familiar flavors with added health benefits, we'll likely continue to see more brands like LIVE Soda coming about.
Fermented Soda-Inspired Drinks
LIVE Kombucha is Flavored Like Soda to Appeal to Consumers
Trend Themes
1. Fermented Soda-inspired Drinks - Brands are creating kombucha drinks with soda inspired flavors to appeal to a wider audience offering a new product category at retail stores
2. Mainstreaming Health Tonics - As more consumers seek out products with added health benefits, brands are transitioning niche health tonics into mainstream drinks with familiar flavors
3. Organic, Vegan, and Non-gmo Beverages - Brands are providing new beverages with certifications for organic, vegan and Non-GMO Verified consumers in search of healthy options
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the growth of kombucha drinks with soda-inspired flavors to attract new consumers
2. Organic Food Industry - The demand for organic certified beverages is growing, making it a promising industry to invest in kombucha with added health benefits
3. Health and Wellness Industry - Health and Wellness companies can expand their product portfolio by partnering with kombucha brands to provide organic, vegan, and Non-Gmo verified beverages