Literati is a standout book subscription service that lets celebrities, influencers, thought leaders and others curate monthly boxes for their followers. The start-up platform combines both community and content to bring recommended reads to dedicated audiences.
Some of the curators on Literati include sports stars like Stephen Curry, Nobel winner and activist Malala Yousafzai, business experts such as Richard Branson and more. Each one offers a different take on inspiring reads, since some share books that have been foundational in shaping their mindset, while others promote social justice and help to share diverse perspectives through fiction and non-fiction titles. Subscribers gain access to Literati’s exclusive app, where they can join the virtual book club community for discussions.
The platform was created by a former Google employee who relocated to Hawaii to pen her first novel.
Bestseller Book Subscriptions
Literati Shares Book Club Curations by Activists, Celebs & More
Trend Themes
1. Personalized Subscription Curation - Literati's unique approach allows for personalized curation by celebrities and thought leaders, providing a disruptive innovation opportunity for subscription-based business models.
2. Community-driven Content - The combination of community and content in Literati's book club model offers a disruptive innovation opportunity for companies that prioritize user-generated content and community.
3. Virtual Community Engagement - Literati's exclusive app provides a platform for book club discussions and engagement, offering a disruptive innovation opportunity for companies seeking to engage users through virtual communities.
Industry Implications
1. Subscription Services - The success of Literati's model reveals an opportunity for other subscription-based business models seeking to differentiate themselves through personalized curation.
2. Book Retail and Publishing - Literati's unique approach to content and community engagement could inspire innovation within the book retail and publishing industry.
3. Virtual Community Platforms - Literati's exclusive app offers a disruptive innovation opportunity for companies seeking to create virtual communities for their users.