Huda Beauty announced that it reformulated its range of Liquid Matte Lipsticks. The relaunch includes a revamped version of the original product to respond to the growing need for mask-proof lipsticks. Huda Beauty launched the new formula ahead of Valentine's Day to ensure that consumers have their lipstick needs taken care of.
After listening to consumer comments over the years, the new formula is made as thin as possible. It boasts a non-sticky finish and delivers 8 hours of wear. It claims to be transfer-proof, streak-proof, and smudge-proof. The Liquid Matte Lipsticks are equipped with an easy-to-use applicator and include the brand's L.O.V.E. complex. The complex is made with lycopene, olive oil, Vitamin A, and E.
Mattifying Liquid Lip Colors
Huda Beauty is Reformualting its Liquid Matte Lipstick Line
Trend Themes
1. Mask-proof Lipsticks - Reformulated liquid lipsticks that are specifically designed to stay put under a mask.
2. Transfer-proof Formulations - Makeup products that completely transfer-proof and won't rub off on clothing, skin, or fabric.
3. Non-sticky Lip Colors - Liquid lip colors that dry to a powder or matte finish without any tackiness.
Industry Implications
1. Beauty and Cosmetics - Opportunity to innovate within the beauty industry with products that cater to mask-wearing consumers.
2. Fashion - Opportunity to create new clothing and accessory items specifically designed to minimize the transfer of makeup.
3. Healthcare - Opportunity to develop products that address the growing concern around mask-wearing and skincare, including mask-proof skincare and makeup.