Liquid Death has unveiled its newest partnership, this time teaming up with rebellious wine label 19 Crimes. Together, the two disruptors are releasing a limited-edition bottle dubbed Severed Red.
Severed Red is crafted as a deep, velvety red blend described as "ominously dark," delivering layers of flavor that unfold like a slow-burning riff. Notes of toasted hazelnut, coconut, and violet give the wine an unexpectedly plush profile. Additionally, a splash of Liquid Death Mountain Water is mixed into every bottle—an offbeat twist that creates a refreshingly clean finish.
To mark the launch, 19 Crimes has given Liquid Death’s skeletal mascot, Murder Man, his own place in the brand’s notorious lineup of outlaws. In the tie-in campaign, Murder Man is officially "charged" with the offense he commits daily: Murdering Thirsts. In true 19 Crimes fashion, each bottle of Severed Red features an interactive QR code that unlocks an augmented reality moment.
Dark Mountain Water Wines
Liquid Death Partners with 19 Crimes to Debut Severed Red Wine
Trend Themes
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Augmented Reality Wine Experiences — Augmented reality elements on wine bottles transform traditional drink packaging into immersive storytelling platforms.
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Hybrid Beverage Creations — Combining elements from different beverage categories, like wine and mountain water, challenges conventional taste profiles and appeals to adventurous consumers.
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Rebellious Branding Collaborations — Collaborations between edgy brands create unique product offerings that resonate with consumers seeking non-traditional lifestyle choices.
Industry Implications
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Alcoholic Beverages — The alcoholic beverage industry sees a rise in innovative fusions, where products incorporate unexpected ingredients to attract a broader consumer base.
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Augmented Reality Marketing — The augmented reality marketing sector is expanding into product packaging, offering interactive consumer engagement opportunities.
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Experiential Branding — Brands increasingly focus on creating experiential moments that blend digital and physical touchpoints, enhancing consumer interaction.