When rolled out of a tube, most lipstick shapes include a slant for easy application. However, this harsh angle is usually balanced with a femininely curved tube and a softly sculpted lipstick shape—except for the ones from Stiks Cosmetiks.
Rather than favoring a cylindrical shape for the design of the container, these tubes play with sharp angles and rectangular forms. The sleek squared tube comes with a flip-top cap that allows for easy application and shows off the unique shape of the colorful lipstick inside.
Although the Stiks Cosmetiks come in unusual shapes, the brand produces colors like Nude, Cinnamon and Red that appeal to consumers who prefer to play it safe rather than take risks with bold cosmetic colors.
Modern Angular Lipsticks
Stiks Cosmetiks Favors Sharp Lines for Containers and Lipstick Shapes
Trend Themes
1. Unconventional Cosmetics Packaging - Opportunities for disruptive innovation in the design and production of cosmetically safe, sleek packaging that emphasizes unique shapes and forms over traditional curved designs.
2. Geometric Lipstick Shapes - Opportunities for disruptive innovation in the creation of unique, edgy lipstick shapes that break away from traditional slanted or rounded designs, with a focus on unusual geometric forms and sharp angles.
3. Safe Color Innovation - Opportunities for disruptive innovation in the development of cosmetic colors that appeal to consumers who prefer more conservative shades, while still incorporating innovative elements such as unique finishes, textures, or application methods.
Industry Implications
1. Cosmetics - Opportunities for disruptive innovation in cosmetics packaging, design and production processes, and color innovation to create more visually striking, unique, and safe products that appeal to a wider range of consumers.
2. Fashion - Opportunities for disruptive innovation in fashion and cosmetic collaborations, where designers can collaborate with cosmetics/R&D teams to create more edgy, unconventional, and unique color and packaging combinations that appeal to both fashion-forward and conservative consumers.
3. Design - Opportunities for disruptive innovation in packaging design and prototyping, including novel materials, customizable shapes, and sustainable production processes that emphasize eco-friendliness and product differentiation.