Lip balms are available in a wide range of fun flavors and playful tube packaging designs, but the all-new Lip Smacker Aguas Frescas stand out. As its name suggests, this new collection of lip balm products takes inspiration from the light, refreshing and non-alcoholic unfiltered fruit juices that are particularly popular in Mexico.
Lip Smacker's Aguas Frescas lip balms include varieties such as Tropical Passion Fruit, Peach Mango and Horchata. As the solid salves are packaged in a way that resembles takeaway drink containers with a small straw, one must twist the top of the cups to loosen the base to reveal the balm.
The vibrant drink-inspired lip balms are available individually, as well as in a multi-pack.
Mexican Juice-Themed Lip Balms
Lip Smacker's Aguas Frescas Lip Balms Have Sweet Flavors & Packages
Trend Themes
1. Fruit-inspired Lip Balms - Opportunity for lip balm brands to create products inspired by different fruits, offering consumers a unique sensory experience.
2. Creative Packaging Designs - Chance for companies to innovate lip balm packaging by drawing inspiration from unconventional sources, like takeaway drink cups.
3. Cultural-inspired Products - Opportunity for beauty brands to create products that celebrate and incorporate elements from different cultures, appealing to a diverse consumer base.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity for lip balm brands to introduce new and exciting flavors inspired by various fruits.
2. Packaging and Labeling - Opportunity to develop innovative packaging designs that not only protect and enhance the product, but also add a unique, engaging element to the user experience.
3. Food and Beverage - Opportunity for beverage companies to collaborate with beauty brands to create lip balms inspired by popular non-alcoholic fruit juices, tapping into the crossover between the food and beauty industries.