While it's fairly common for lip stain products to come in a pen format for mess-free applications, Milk Makeup's 'Lip Markers' emphasize their likeness to chunky highlighter utensils. This back-to-school-inspired design is further expressed with the chiseled tip that is a feature for both precision application and style.
The Lip Markers boast incredibly concentrated formulas that provide full, pigmented and opaque coverage with a single swipe. Available colors include Boss, TKO, Turnt and Rare Breed, which cover orange, red, pink and purple tones.
The rise of kidult culture is now being reflected in a range of product designs in the beauty industry and beyond, indicating that many aging consumers are seeking the comforts of products that will connect them to fond memories from their childhoods.
Matte Lip Markers
Milk Makeup's Opaque Lip Stain Packaging is Styled Like a Chunky Highlighter Pen
Trend Themes
1. Chunky Highlighter Pen Packaging - Designing beauty products with packaging that resembles chunky highlighter pens offers a unique and nostalgic experience for consumers.
2. Concentrated Formulas - Creating beauty products with highly concentrated formulas that provide intense color payoff in one swipe offers convenience and efficiency for consumers.
3. Kidult Culture Influence - Incorporating elements of kidult culture, such as nostalgic designs and connections to childhood memories, in product development appeals to aging consumers seeking sentimental products.
Industry Implications
1. Cosmetics - Cosmetics companies can explore the use of chunky highlighter pen packaging and highly concentrated formulas to reinvent lip stain products.
2. Stationery - Stationery brands can collaborate with beauty companies to create lip stain products with packaging inspired by chunky highlighter pens, catering to nostalgic consumers.
3. Toys and Games - Toys and games companies can leverage the trend of kidult culture influence to create beauty products with nostalgic designs that appeal to aging consumers.