There are some myths about how the voracious and venomous Lionfish invaded the Atlantic Ocean, including one that says the fearsome fish may have found their way to the ocean as a result of an aquarium exploding during Hurricane Andrew way back in 1992. Either way, oceans were filled with Lionfish rapidly eating up other aquatic life, with no real demand for Lionfish.
Instead of waiting for there to become a demand, the 'Deliciosa Amenaza' (Delicious Threat) campaign was created by Geometry Global for the Ministry of Environment and Sustainable Development Colombia, making Lionfish the prey to some of the hungriest mouths at the top of the food chain: humans.
Chefs were invited to turn Lionfish into delicacies and the fish meat even made its way into supermarkets, creating their own supply and demand chain. It's estimated that every Lionfish eaten saves about 34,000 fish, 6,000 crustaceans and 3,500 other species.
Tasty Venomous Fish Campaigns
The Delicious Threat Campaign Rids the Ocean of Excessive Lionfish
Trend Themes
1. Delicious Threat Campaigns - Creating campaigns that turn invasive species into delicacies to tackle ecological issues and create new food sources.
2. Aquarium Explosion Myth - Exploring the myth that the invasive Lionfish may have been introduced to the Atlantic Ocean due to an aquarium exploding during Hurricane Andrew in 1992.
3. Supply and Demand Chains - Establishing new supply and demand chains by promoting the consumption of invasive species like Lionfish.
Industry Implications
1. Sustainable Food - The sustainable food industry can capitalize on turning invasive species into tasty delicacies, like Lionfish.
2. Aquarium and Marine Life - The aquarium and marine life industry can investigate the myth of aquarium explosions as a potential cause for the introduction of invasive species.
3. Environmental Conservation - The environmental conservation industry can promote the consumption of invasive species to help protect native aquatic life while providing an alternative food source.