Studies have shown that Millennials largely prefer to communicate and collaborate through the apps and devices that they use on a daily basis, and Line2, the business communicatons company out of San Francisco, has responded. The company has recently released a native calling experience for employees' second numbers that's fully integrated with iOS 10, meaning that Millennials can make work calls directly through their personal phones.
Increasingly, the home phone has become a relic of the past, with many Millennials vaguely remembering those handsets from their childhood. As such, the dedicated office phone increasingly feels archaic — Millennials tend to be far more comfortable using their mobile phones thanks to a familiar interface.
Line2's new functionality means that Millennial employees can use their personal cell phones as work phones, increasing the likelihood of effective communication and making the work experience easier.
Mobile-Enabled Work Calls
Line2 Now Offers Seamless Integration for iOS Users
Trend Themes
1. Mobile-enabled Work Calls - Disruptive innovation opportunity: Integrating business communication with personal mobile phones for seamless work calls.
2. Preference for App-based Communication - Disruptive innovation opportunity: Creating business communication platforms that align with Millennials' preference for app-based collaboration.
3. Decline of Home and Office Phones - Disruptive innovation opportunity: Developing alternative communication solutions to replace archaic home and office phones.
Industry Implications
1. Business Communications - With the rise of mobile-enabled work calls, businesses in the communications industry can innovate by providing integrated solutions for seamless communication.
2. Mobile App Development - As Millennials prefer app-based communication, the mobile app development industry has an opportunity to create innovative platforms that cater to this preference.
3. Telecommunications - With the decline of home and office phones, the telecommunications industry can explore disruptive innovation by focusing on alternative communication solutions.