Fashion designer Cynthia Rowley created four concepts for Lindsey Vonn Sochi helmet designs, including one of which that would have been worn by the American Olympic gold medalist at the 2014 Winter Games, had she not just recently announced that she will be unable to compete due to an injury. The idea came from Vonn as a way to engage her fans and incorporate them in her upcoming Olympic experience.
Four variations of Briko helmet designs were posted to Vonn’s Facebook page on December 26th and she asked her fans to pick out the winning look.
The designs include florals, snow leopards, silhouettes of gold leaves and pale watercolor-like feathers. The winning design was announced on January 3rd as Snow Leopard and it’s truly a shame that Vonn will not be able to wear it at Sochi 2014.
Crowdsourced Olympic Helmet Designs
Fans Voted for Lindsey Vonn Sochi Helmets by Cynthia Rowley
Trend Themes
1. Crowdsourced Fashion Design - Businesses can leverage social media to engage customers in the design process of their products.
2. Athlete-driven Product Design - Athletes can involve fans in their product design process to create a unique and engaging experience for all involved.
3. Personalized Sports Gear - Sports fans are interested in personalized sports gear and are willing to engage with athletes to bring these designs to life.
Industry Implications
1. Sporting Goods - Companies in the sporting goods industry can offer customized, athlete-driven products to engage customers and build brand loyalty.
2. Fashion - Brands in the fashion industry can leverage social media and crowdsourcing to create unique designs that resonate with their audience and build a loyal following.
3. Social Media - Social media platforms can offer businesses and athletes the tools to engage with customers and fans on a more personal level, building brand loyalty and creating value for all involved.