The Lindex Spring 2014 ad campaign shows that body shapers are not all function. They can also focus as much on form, even though that is their main job. As sensual as more traditional lingerie is, the latest collection bridges the gap between the two in an attempt to appeal to a large demographic. Every girl could use a bit of a confidence boost in these numbers. It smooths out even the most stubborn of flab.
Starring model Isabeli Fontana, the Lindex Spring 2014 ad campaign is shot completely in black and white by photographer Bjarne Jonasson. The Brazilian beauty showcases a range of the brand's body shapers from their panties to bodysuits. Whether the design is basic or embellished with sexy lace, the looks are irresistible.
Sensual Body Shaper Ads
The Lindex Spring 2014 Ad Campaign Stars Model Isabeli Fontana
Trend Themes
1. Sensuality in Lingerie - Disruptive innovation opportunity: Integrate sensory elements in lingerie designs to create a more sensual and appealing experience for consumers.
2. Bridging Function and Form - Disruptive innovation opportunity: Develop body shapers that not only serve their function but also prioritize aesthetic appeal, merging practicality with style.
3. Inclusive Body Confidence - Disruptive innovation opportunity: Create body shapers that cater to a diverse range of body types and sizes, promoting inclusivity and boosting confidence for all women.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Explore innovative materials and techniques to revolutionize the design and functionality of lingerie and body shapers.
2. Beauty and Personal Care - Disruptive innovation opportunity: Develop innovative skincare and body care products that complement the use of body shapers, enhancing the overall experience for consumers.
3. Advertising and Marketing - Disruptive innovation opportunity: Utilize creative and inclusive advertising strategies to promote body shapers as empowering and confidence-boosting tools for women of all ages and backgrounds.