There are two new limited hot beverages that are being introduced to 7-Eleven just for a limited time and they promise to provide "a mini-vacation for customers’ taste buds." There's the coconut coffee and the s'mores hot cocoa, which share favorite summer flavors in new forms.
While the coconut coffee helps to bring a taste of the tropics to convenience stores with 100% Arabica beans and toasty notes, the decadent s'mores hot cocoa blends a rich base of hot chocolate with sweet vanilla, marshmallow and golden graham flavors.
With these two drinks, 7-Eleven recognizes that "many Americans are hoping to squeeze in a last-minute, well-deserved vacation after a year spent close to home," and these beverages help to support small trips and staycations alike without needing to go very far for a sense of escape.
S'Mores Hot Cocoa Beverages
7-Eleven's Limited Hot Beverages Provide a Vacation for the Senses
Trend Themes
1. Limited-time Beverages - Creating limited-time hot beverages can create a sense of urgency for customers to act quickly and try the product before it disappears.
2. Summer Flavors - Incorporating popular summer flavors into new forms of drinks can be a great way to attract customers who crave unique and seasonal tastes.
3. Virtual Vacation Experience - Marketing new hot beverage products as a mini-vacation experience can attract customers who are looking for a quick escape without physically leaving their location.
Industry Implications
1. Convenience Store - Convenience stores can benefit from offering unique and seasonal limited-time products to attract customers and boost sales.
2. Coffee and Beverage - The coffee and beverage industry can take advantage of seasonal flavors to create new and innovative products that will capture the attention of customers.
3. Marketing and Advertising - Marketing and advertising companies can focus on creating campaigns that promote new products as a virtual vacation experience to attract customers who need a quick escape from day-to-day life.