Life’s a Beach is a limited-edition "showder" from Lush Cosmetics that fuses the benefits of a scrub with a shower powder and plenty of beachy fun. This hybrid body cleanser works hard to gently reveal softer, smoother skin with sea salt and sand, while aromatic tonka, jasmine and vanilla provide a comforting scent experience.
The use of sand as a natural exfoliator has gained traction in the beauty industry, with brands recognizing its effectiveness in sloughing away dead skin cells and revealing a smoother, rejuvenated complexion. With sand at its base, this summery cleansing product provides a unique sensory experience and the benefits of gentle yet efficient exfoliation for more vibrant-looking and polished skin.
Beachy Shower Scrubs
Lush’s Life’s a Beach “Showder” Polishes Skin with Sea Salt & Sand
Trend Themes
1. Natural Exfoliators - Brands can explore the use of natural exfoliators like sand to provide a unique sensory experience and efficient exfoliation to consumers.
2. Hybrid Body Cleansers - Brands can innovate the body cleanser category by creating hybrid products that offer the benefits of a scrub with shower powder for a multi-functional experience.
3. Limited-edition Products - The launch of limited-edition products by brands can create excitement around the use of unique and unconventional ingredients like sand and sea salt in skincare.
Industry Implications
1. Beauty - Beauty brands can incorporate natural exfoliators and create hybrid body cleansers to cater to the growing demand for unique and multi-functional skincare products.
2. Lifestyle - Lifestyle brands can introduce limited-edition products with unconventional ingredients to offer consumers a unique sensory experience and cater to the growing trend for experiential products.
3. Travel - Travel brands can tap into the use of sand and sea salt in skincare to promote the benefits of beach destinations and provide consumers with a memory of their vacation through their daily skincare routine.