This new series of limited-edition Nutella jars was created in collaboration with Italy's board of tourism and supports the Ti Amo Italia campaign. More than 30 locations from across Italy are shown on the jars of Nutella, including beloved destinations like Lake Como.
While some of the colorful jars depict rows of colorful buildings and architectural marvels, others show gondolas, fields, other stunning natural scenes and winding roads.
At a time when most people can only dream of traveling to Italy, these packaging designs help fans of the chocolate hazelnut spread bring scenes of the country into their own homes. Beyond sharing beautiful artwork to appreciate and collect, the limited-edition Nutella jars also include QR code labels that virtually transport people to some of Italy's most popular tour destinations.
Travel-Themed Spread Packaging
These Limited-Edition Nutella Jars Showcase Italian Landmarks
Trend Themes
1. Travel-themed Spread Packaging - Creating more travel-inspired packaging designs for foods and beverages can appeal to consumers' desire for adventure even while at home.
2. Virtual Touring - Integrating QR codes into packaging designs that offer virtual tours of popular tourist destinations is a novel way to attract consumers and engage them in new digital experiences.
3. Collaborative Marketing - Partnering with tourism boards to create limited-edition packaging designs can lead to increased consumer engagement and exposure for companies, while also supporting local economies.
Industry Implications
1. Food and Beverage - Creating travel-themed packaging designs for food and beverages can enhance the consumer experience and differentiate products in a crowded market.
2. Tourism - Partnering with food and beverage companies to create limited-edition packaging designs that support local tourist destinations can increase exposure and boost local economies.
3. Technology - Developing interactive packaging that includes QR codes and other digital experiences can appeal to tech-savvy consumers and help companies stand out in a competitive market.