To celebrate its 25th anniversary year, GT's Living Foods created a limited-edition kombucha called Sacred Life that boasts an unusual bright blue color. The special anniversary offering is infused with fresh-pressed ginger, young coconut water, and antioxidant-rich blue spirulina, which serves as a symbol of the life and oceans on the planet. The healthful beverage is organic, Non-GMO Project Verified, traditionally handcrafted and raw, which makes it full of microbes to support and revitalize the body's natural systems.
The special edition glass packaging for GT's Living Foods' Sacred Life is embossed all over with sacred geometry that represents the flower of life and reinterprets the lotus flower that can be seen on the brand's other packaged beverage products.
Algae-Infused Kombuchas
The 'Sacred Life' Limited-Edition Kombucha is Colored with Blue Spirulina
Trend Themes
1. Algae-based Drinks - Opportunity for companies to experiment with incorporating blue spirulina, or other types of algae, into beverages for added nutritional benefits and unique colors.
2. Limited-edition Products - The popularity of Sacred Life suggests that there is a market for special, limited edition products that offer unique flavors and packaging to celebrate milestones or special occasions.
3. Traditional Handcrafting - There is an opportunity to market products made using traditional, raw handcrafted methods as a way to appeal to consumers who prioritize natural and organic products.
Industry Implications
1. Beverage Industry - Companies in the beverage industry could incorporate blue spirulina or other forms of algae for added health benefits and unique colors in their product lines.
2. Health and Wellness Industry - The popularity of organic, Non-GMO Project Verified, traditionally handcrafted and raw kombuchas suggest that there is a growing demand for healthful beverages.
3. Packaging Industry - Companies in the packaging industry could explore unique, embossed designs to make limited edition products or special occasion beverages stand out on store shelves.