Functional Chewing Gums

Simply Gum Launched Cleanse, Revive & Boost Limited-Edition Gum

Simply Gum recently launched a limited-edition gum range that shares beneficial natural ingredients and functions that go above and beyond just freshening one's breath.

While many chewing gum products are made with artificial ingredients, Simply Gum prides itself on making a refreshing alternative with only natural ingredients. At the base of the product is organic, raw cane sugar—the most unrefined form of sugar—as well as a natural base.

While the new limited-edition gum products feature cayenne as a main ingredient in all of the formulas, the Boost chewing gum flavor combines lemongrass and turmeric, Simply Gum Cleanse pairs tangy grapefruit, refreshing prickly pear and sea salt, while Revive is a blend of maple, lemon and with activated charcoal for a unique sweet and tart flavor.
Trend Themes
1. Functional Chewing Gums - Disruptive innovation opportunity: Explore the development of functional chewing gums with natural ingredients and beneficial functions beyond freshening breath.
2. Limited-edition Gum Range - Disruptive innovation opportunity: Create limited-edition gum ranges that incorporate unique flavor combinations and beneficial natural ingredients.
3. Natural Ingredients in Chewing Gum - Disruptive innovation opportunity: Develop chewing gums made with organic and natural ingredients as an alternative to artificial ingredient products.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Explore the incorporation of functional chewing gums within the food and beverage industry, offering consumers a new way to consume beneficial ingredients.
2. Personal Care - Disruptive innovation opportunity: Introduce functional chewing gums into the personal care industry as a convenient and enjoyable way to incorporate natural, beneficial ingredients into daily oral hygiene routines.
3. Health and Wellness - Disruptive innovation opportunity: Partner with the health and wellness industry to develop functional chewing gums that promote specific health benefits, such as digestive health or natural energy boosters.

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