AAPE by A Bathing Ape and FILA launch a sporty lookbook that highlights the camo-heavy limited edition clothing of the Spring/Summer 2018 collaboration. The silhouettes stay true to the companies' dedication to style and comfort. However, the loungewear does not only boast a head to toe camouflage pattern. It also is boldly logo-centric.
Drawing inspiration from the brand-mania fashion, the Spring/Summer 2018 silhouettes feature AAPE by A Bathing Ape and FILA logos throughout— from repetitious branding on the side of the shirts' sleeves to large emblazoned graphics on the chest.
The limited edition clothing line features functional and stylish hoodies, sweatpants, long- and short-sleeves, as well as a cap design and tennis-inspired sneakers with a tasteful camo hit. The AAPE by A Bathing Ape x FILA collection is definitely a fashion-forward epitome of athleisure.
Camo-Heavy Loungewear
AAPE and FILA's 2018 Collaboration Consists of Limited Edition Clothing
Trend Themes
1. Camo-heavy Athleisure - Athleisure clothing featuring bold camo patterns and logo-centric designs.
2. Brand-mania Fashion - Clothing lines featuring repetitious branding and large emblazoned graphics.
3. Limited Edition Collaborations - Exclusive clothing and shoe collections created through strategic collaborations.
Industry Implications
1. Apparel - Clothing companies can innovate by creating limited edition collaborations that feature bold patterns and logos.
2. Sportswear - Sportswear companies can create athleisure clothing lines that incorporate camo patterns and logo-centric designs.
3. Footwear - Shoe companies can innovate through collaborations, like the AAPE by A Bathing Ape x FILA collection, that incorporate unique design elements like camo hits.