Wine that was once seen as sophisticated and slightly stuffy has now become more approachable to consumers, thanks to unique packaging and branding from brands like No Fine Print Wine Co. and its innovative products like 'Lil Fizz.'
While wine is often seen as something to be sipped slowly and savored, Lil Fizz is the newest product from the No Fine Print Wine Co. and it's touted as "highly crushable." This is thanks to the wine product being inspired by Txakoli, sessionable beers and light Mexican lagers, all of which are light, crisp and refreshing.
Lil Fizz gets its name from being an effervescent white wine that's made with a combination of sauvignon blanc, chardonnay and pinot noir grapes. In terms of size, Lil Fizz is packaged in a slim 8.4-ounce can that's slightly larger than a regular glass of wine.
Effervescent Canned White Wines
No Fine Print Wine Co.'s 'Lil Fizz' is Enhanced with CO2
Trend Themes
1. Effervescent Wine - Effervescent wine brands are disrupting traditional wine sipping experiences, and innovative packaging for sparkling wine presents opportunities in the wine industry.
2. Sessionable Beverages - Sessionable beverages are disrupting the market with their light, crisp and refreshing tastes, and this presents opportunities for other alcoholic and non-alcoholic drink industries.
3. Approachable Wine - Approachable wine is disrupting the traditional concept of wine as sophisticated and slightly stuffy, and innovative branding tactics can present a lucrative opportunity in the wine industry.
Industry Implications
1. Wine Industry - Effervescent wine brands and the opportunity for unique packaging, and the concept of approachable wine are disrupting the traditional wine industry and presenting opportunities for growth and market share.
2. Alcoholic Beverages - The rise of sessionable beverages can disrupt the traditional beer industry, and also provide opportunities in the liquor and spirits industry.
3. Non-alcoholic Beverages - The refreshing taste of sessionable beverages presents an opportunity for non-alcoholic drink industries to create light and refreshing options to tap into this market.