The Coffee Bean & Tea Leaf is bolstering its summer drink lineup with the debut of Lightened Cold Brew Teas. With the addition of the new drinks, even tea lovers can get in on the cold brew craze.
The new Lightened Cold Brew Teas from The Coffee Bean & Tea Leaf come in two different varieties: Lightened Mixed Berry Cold Brew Tea and Lightened Blood Orange Cold Brew Tea. Both are fruit-infused cold brew teas made with the chain's Scottish Breakfast black tea, which is steeped in cold water for five hours. The Mixed Berry variety combines this cold brew tea with real raspberries and blueberries, while the Blood Orange version blends the tea with real blood orange and mango flavors. Both are available now until August 27th.
Fruity Cold Brew Teas
The Coffee Bean & Tea Leaf Has Added Lightened Cold Brew Teas to Its Menu
Trend Themes
1. Fruit-infused Cold Brew Teas - The trend of fruit-infused cold brew teas offers an opportunity for beverage companies to create innovative flavor combinations that cater to health-conscious consumers.
2. Summer Drink Lineup Expansion - Expanding summer drink lineups with lightened cold brew teas presents an opportunity for cafes and restaurants to attract new customers and increase sales during the warmer months.
3. Tea in the Cold Brew Craze - Tea brands can capitalize on the popularity of cold brew by offering tea-based cold brew beverages that appeal to tea enthusiasts looking for refreshing and on-trend options.
Industry Implications
1. Beverage - The beverage industry can explore new product launches and flavor variations to cater to the demand for fruit-infused cold brew teas.
2. Hospitality & Food Service - Cafes, restaurants, and other food service establishments can incorporate lightened cold brew teas into their menus to provide a refreshing and healthier alternative to traditional summer drinks.
3. Tea - Tea companies can leverage the cold brew trend by introducing cold brew tea products that appeal to both existing tea consumers and new, health-conscious customers.