Rapper and record producer Soulja Boy is adding to his footwear brand, SBeezy Lights, by including a new model of light-up shoes based on the adidas Ultra Boost.
Though many consumers still associate light-up shoes with their childhood, the fun concept has been popular in adult footwear recently. However, in order to avoid this association it's important that light-up shoes are done right -- considering that most adults don't want to look like excited children stomping their way along to get their shoes to flash.
SBeezy Lights manages this in a way that incorporates the flashy soles into its elaborate sneaker designs, making for shoes that aren't shy of attracting attention, which are complemented by the LED lights infused in them.
Illuminated Rapper Sneakers
Soulja Boy Has Come Out with a New Version of Light-Up Shoes
Trend Themes
1. Adult Illuminated Footwear - Opportunity to innovate adult footwear with illuminated designs that are trendy and fashionable.
2. Elaborate Sneaker Designs - Opportunity to innovate sneaker designs with elaborate and eye-catching features that stand out from the rest.
3. Led-infused Shoes - Opportunity to innovate shoes that integrate LEDs in a visually appealing and functional way.
Industry Implications
1. Fashion and Apparel - Fashion and apparel industry can capitalize on the trend of illuminated footwear to create stylish and trendy shoes for adults.
2. Footwear - Footwear industry can leverage the trend of elaborate sneaker designs to create unique and fashionable shoes for consumers.
3. LED Lighting - LED lighting industry can explore opportunities to innovate LED-infused shoes with greater functionality and customization options.