According to this PSA ads from the Light of Life Foundation, "Thyroid cancer is growing 5 times faster than testicular cancer."
That number goes up to 6x when compared to prostate cancer and to 7x when compared to breast cancer.
The campaign graphically builds on the common notion that men should regularly get their testicles and prostate checked and women should get their breasts checked.
The ads show a head in the place of these organs to communicate the importance of getting your neck checked.
The campaign invites you to ask your doctor to check your neck, as doing so could save your life. You can visit Checkyourneck.com for more information.
The campaign was created by Lowe, New York.
Your Head as a Penis & Breast
Light of Life Raises Thyroid Cancer Awareness
Trend Themes
1. Increased Awareness for Thyroid Cancer - Creating campaigns that raise awareness about thyroid cancer can help educate the public and lead to earlier detection and treatment.
2. Comparing Thyroid Cancer with Other Cancers - Highlighting the significant growth rate of thyroid cancer compared to other cancers can prompt individuals to take proactive steps in monitoring their neck health.
3. Innovative Health Campaign Approaches - Using visual metaphors, such as replacing commonly checked organs with a head, can generate attention and drive people to take action in relation to their own health.
Industry Implications
1. Healthcare - The healthcare industry can leverage the increased awareness for thyroid cancer to develop better diagnostic techniques and offer improved treatment options for patients.
2. Advertising and Marketing - The advertising and marketing industry can explore new creative approaches, like visual metaphors, to communicate health messages effectively and engage audiences in important discussions about cancer prevention and detection.
3. Technology - The technology industry can develop innovative solutions, such as digital tools and platforms, to support self-monitoring and early detection of thyroid cancer or other health conditions.