Alicia Keys' Keys Soulcare brand recently introduced its first skincare product with broad-spectrum SPF protection, the Protect Your Light Daily Moisturizer, and it inspires inside-out care. The brand is all about inspiring daily, soul-nourishing rituals and with this product, Kory Marchisotto, President, Keys Soulcare, explains that "Protect Your Light is another chapter in this journey, protecting you from the sun’s rays while helping you feel more powerful in your own skin."
The hydrating, moisturizing and protecting product boasts a formula that's dermatologist-developed, clean, non-comedogenic, vegan and cruelty-free, and it goes on without leaving a white cast. The product aims to inspire moments of self-care by encouraging people to look after their inner and outer light, all the while reminding people to feel powerful in their own skin. Naturally, this sun care product is a perfect companion for other daily solutions from Keys Soulcare.
Protective Daily Moisturizers
The Protect Your Light Daily Moisturizer with SPF 30 Hydrates
Trend Themes
1. Sunscreen-infused Skincare - As demonstrated by Keys Soulcare's Protect Your Light Daily Moisturizer with SPF 30, there's an opportunity to combine skincare and sun care products.
2. Clean Beauty - Product clean beauty, such as dermatologist-developed, vegan, cruelty-free and non-comedogenic properties, is becoming more popular in skincare.
3. Soul-nourishing Rituals - Brands are offering products that aim to help individuals feel empowered and confident through self-care rituals.
Industry Implications
1. Skincare - Skincare companies have the opportunity to incorporate SPF and clean beauty aspects into their products, providing a more holistic approach to sun care.
2. Sun Care - The sunscreen industry has the chance to expand its offerings to meet the demands of consumers who seek to incorporate sun care into their daily skincare routines.
3. Personal Care - Personal care companies can focus on developing products that provide both physical and emotional benefits, promoting self-care and empowerment in individuals.