Recycled out of discarded bicycle chains, the LifeCycle Bracelets collection created by Ben Gould is a sustainable line of jewelry.
The hardy bike chains are salvaged from bike shops where these types of materials are constantly being discarded once they have been cut to fit a bike. Ben Gould uses the sturdy chains to create practical key chains, funky earrings and stretchy bracelets that look great on guys and girls. Some of the brighter colored pieces are powder-coated, while others are turned into fine jewelry with a shiny coating of chrome, silver and even gold plating.
Instead of letting these chains be thrown away when no longer needed, the LifeCycle Bracelets collection gives them new purpose as stylish fashion accessories.
Bike Chain Jewelry
LifeCycle Bracelets are Made Using Recycled Materials
Trend Themes
1. Recycled Jewelry - Creating jewelry out of recycled materials, such as discarded bike chains, promotes sustainability and eco-friendliness.
2. Upcycling - Turning waste materials into stylish and practical accessories shows the potential for upcycling as a trend and disruptive innovation opportunity.
3. Sustainable Fashion - The use of recycled materials and eco-conscious design in fashion items, including jewelry, is a growing trend for sustainable fashion.
Industry Implications
1. Fashion Accessories - The LifeCycle Bracelets collection taps into the fashion accessories industry, offering a unique and sustainable item to its customers.
2. Recycling Industry - Repurposing waste materials into fashion accessories presents an opportunity for growth and innovation within the recycling industry.
3. Green Technology - The creation of sustainable fashion items, such as the LifeCycle Bracelets, highlights the potential for green technology to disrupt traditional fashion production.