What are some of the major trends affecting the daily lives of consumers? From romance and friends, to careers and the pursuit of happiness, many elements of life come together to affect purchasing decisions. Our Life Trend Report looks at all of the major trends that can impact your business.
Comprised of unrivaled crowdsourced research, our report includes trends like Sci-Fi Escapism, Transformable Transportation and Not-so-Tricky Picky, to help you identify emerging opportunities in today's marketplace.
Any company can use the Life Trend Report to understand changing consumer preferences and enhance its strategy to innovate for the future.
Life Trend Report
Our Crowdsourced Research Explores the Patterns Emerging in Daily Life
Trend Themes
1. Sci-fi Escapism - Disruptive innovation opportunities lie in creating immersive virtual reality experiences that allow consumers to escape from reality.
2. Transformable Transportation - Opportunities for disruptive innovation exist in developing innovative and efficient transportation systems, such as self-driving electric cars or modular public transportation.
3. Not-so-tricky Picky - Disruptive innovation can be found in creating personalized and customizable products and services that cater to individual consumer preferences.
Industry Implications
1. Virtual Reality - The virtual reality industry has the potential to capitalize on the trend of Sci-Fi Escapism by developing immersive experiences and content.
2. Automotive - The automotive industry can drive disruptive innovation through the development of transformative transportation solutions, such as self-driving electric cars or shared mobility services.
3. Consumer Goods - The consumer goods industry can tap into the trend of Not-so-Tricky Picky by offering customizable and personalized products that cater to individual consumer preferences.