There's something a little bit sad about Masami Tsukishima's latest series 'Life of a Salesman.'
The illustrations feature suited-up little fellows as they trudge to and from their monotonous office jobs. Though we can't see their expressions, we can only assume they are variations of sorrow, misery, bitterness or wistfulness.
Tsukishima plays with angles to illustrate that life is often an uphill battle for these salesman as they slave for "The Man." The more hellish aspects of the nine-to-five life -- such as the commute -- are conveyed with anarchistic drawings, such as one where trains enter the platform in flames. In another surrealistic drawing, little salesmen drones fall from the sky, trying to escape monstrous iPhones.
Quirky Salesman Illustrations
Life of a Salesman is a Commentary on 21st-Century Work Life
Trend Themes
1. Office Life Despair - Exploit the opportunity to create products and services that can help mitigate negative emotions associated with work life.
2. Surrealistic Illustrations - Explore using unconventional visual storytelling techniques to create more compelling branding and advertising campaigns.
3. Social Commentary Art - Leverage the trend of using art to raise social awareness for marketing and communication campaigns.
Industry Implications
1. Advertising - Brands can partner with illustrators to create thought-provoking ads that resonate with customers.
2. Human Resources - HR departments can study these illustrations to add more creative solutions to work life balance policies.
3. Graphic Design - Graphic design agencies can take inspirations from these illustrations to create eye-catching and novel visual products for clients.