Greece-based designer Spyros Doukas created the feminine packaging for Life Easy juices. The packaging begins as a sleek black beverage carton that resembles an oversized juice box. The boxes are then labeled with stunningly beautiful pin-up models who are perched atop large pieces of fruit to reflect each particular juice flavor.
The Life Easy juices are geared towards female Millennials who are looking for edgy packages that suit their lifestyle. The idea is to use Millennial-aged models and bright colors that boast happiness and purity. The models are all real women who were photographed and edited to look as though they were truly floating on pieces of fruit.
This clean and sensual idea was inspired by pleasures typically associated with the juice market. It's described that these juices are ultimately "centered on pin-up girls and a retro visual language."
Pin-Up Juice Labels
The 'Life Easy' Juice Cartons Feature Pin-Up Girls Posing on Large Fruits
Trend Themes
1. Feminine Packaging Design - Disruptive innovation opportunity: Develop packaging designs that cater to the aesthetic preferences of female Millennials.
2. Branding Through Retro Visual Language - Disruptive innovation opportunity: Incorporate retro visual elements in branding to create a unique and nostalgic appeal.
3. Authentic Representation of Women - Disruptive innovation opportunity: Feature real women in brand imagery to foster inclusivity and connect with consumers on a deeper level.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunity: Explore unconventional packaging designs to stand out in the competitive beverage industry.
2. Marketing and Advertising - Disruptive innovation opportunity: Utilize visual storytelling techniques to create memorable and impactful marketing campaigns.
3. Juice and Smoothie Industry - Disruptive innovation opportunity: Target younger demographics by introducing unique and visually appealing product offerings.