Coca-Cola has been working hard to put rival Pepsi out of competition in the world's soda market. One of their newest products was Coca-Cola Zero, a revamped version of Diet Coke with sleek silver and black labeling. The company's intent was to target its male demographic who it knew wanted the sugar-free, calorie-free perks of diet sodas without the feminine stigma attached to it.
One of their latest commercials is targeted directly at male consumers. It features a shabby, distraught looking man in a grocery store, his mood obviously low. In walks his ex-girlfriend with her hunky new beau at her side. Just as his world is about to collapse around him, he takes a swig of the Zero, and suddenly his ideal life flickers before him. After his "taste of life as it should be" a sexy blonde appears at his side...
Check out the video to see what happens next...!
Life As It Should Be
Coke Zero Slogan
Trend Themes
1. Revamped-product-marketing - Opportunity to create new and improved versions of existing products targeting specific demographics.
2. Gendertargeting - Opportunity to develop advertising campaigns that cater to specific gender demographics and challenge stereotypes.
3. Aspirational-messaging - Opportunity to promote products by portraying the aspirational lifestyle that consumers desire.
Industry Implications
1. Beverage - Opportunity for the beverage industry to innovate new drink formulations and market them to specific consumer segments.
2. Advertising - Opportunity for the advertising industry to develop targeted campaigns that appeal to specific gender demographics.
3. Consumer Goods - Opportunity for the consumer goods industry to leverage aspirational messaging to promote their products and attract customers.