Upstreet Craft Brewery recently launched a new non-alcoholic offering called the Libra Hazy IPA. With a growing number of consumers looking to abstain from alcohol, the beverage adds a tasty alternative to traditional beers. In addition, the Libra Hazy IPA enables non-drinkers to socialize in style with a drink that is instilled with the thoughtful craft process of an artisanal brewery.
The non-alcoholic beer has a refreshing tropical flavor. The taste is infused with essences of tropical fruit and mango—ideal for a hot summer day. The Libra Hazy IPA is a dry-hopped beer composed of Strata, Idaho 7, El Dorado, and Comet hops. Keeping the beverage low in carbs, the IPA has a total of 50 calories. Thus, the Libra Hazy IPA skips the beer belly and hangover without compromising the fresh summer flavor.
Non-Alcoholic Craft Beers
The Libra Hazy IPA Brings Tasty Artisanal Beer Flavor to Non-Drinkers
Trend Themes
1. Non-alcoholic Craft Beers - Craft breweries are developing non-alcoholic alternatives to traditional beers, challenging the beverage industry to further innovate the non-alcoholic segment.
2. Tropical Flavor Infusions - Tropical fruit and mango flavor infusions are trending in the beverage industry, opening up opportunities to introduce new taste profiles and capture the preference of health and wellness enthusiasts.
3. Health-focused Alcoholic Beverages - Breweries and distilleries are developing low carb, low-calorie alcoholic beverages that cater to health and fitness-conscious consumers, with flavors that retain the original taste of alcohol-based drinks.
Industry Implications
1. Alcoholic Beverage Industry - Companies producing alcoholic beverages can expand their portfolio by developing non-alcoholic and low-calorie alternatives to reach a growing population of consumers looking for healthier drink options.
2. Craft Beer Industry - Craft breweries can venture into the non-alcoholic beer segment by introducing new flavors and infusions, merging brewing innovation with health and wellness preferences.
3. Fitness and Wellness Industry - The fitness and wellness industry can partner with breweries and distilleries to offer low-calorie and low-carb alcoholic beverages that align with their health-focused values and cater to the preferences of their customers.