Playful Phone Websites

This Site Advertises the LG Friends with Quirky Games

LG 'Friends' is the name of the new plug-and-play accessories collection for the LG's G5 phone. These smartphone add-ons can now be purchased online from LG G5’s Friends Marketplace.

In order to promote this new accessory line and show that life is more fun with Friends, LG created a quirky website to go along with these accessories. The site features a split-screen interface where a user picks a phone from one side and a toy on the other. Once a pair has been decided on, site visitors are able to launch a number of in-browser games inspired by the matches.

This offbeat LG website is highly shareable and offers a lighthearted take on memes that will appeal to young audiences who want to be entertained.

Trend Themes

  1. Plug-and-play Accessories — Opportunity for creating innovative smartphone add-ons that enhance user experience and convenience.
  2. Quirky Websites — Opportunity for creating unique and interactive websites that engage users and promote products.
  3. In-browser Games — Opportunity for developing fun and immersive games that can be played directly in a web browser.

Industry Implications

  1. Mobile Accessories — Disruptive innovation opportunity to create a new market for plug-and-play smartphone accessories.
  2. Marketing and Advertising — Disruptive innovation opportunity to explore creative and unconventional ways to promote products.
  3. Gaming — Disruptive innovation opportunity to develop new gaming experiences that can be accessed and enjoyed online.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES