The Best Fries on the Planet campaign features a fantastical and illuminating interpretation of MacDonald's famous fries. This innovative campaign was created by the celebrated ad agency Leo Burnett. These so-called 'Fry Lights' will light up the skies from now until December 8th in select locations. The lights will be viewable from up to 3 miles away and their beams lead to the closest golden arches, so you can get your fry fix.
Leo Burnett has created a unique campaign that is both vibrantly mesmerizing and oddly interactive. The 'Fry Lights' don't merely advertise the company, they chart a direct route to MacDonald's fast food Mecca. The lights somehow avoid being garish and instead add a touch of whimsy to the urban landscape.
If you loved MacDonald's coveted french fries before, Leo Burnett has devised a whole new reason to love them with these ingenious 'Fry Lights.'
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