The LEGO Statue of Liberty has been unveiled by the brand as a new landmark toy that is anything but toy-like thanks to the geometrically modern aesthetic that it bears.
While the tiny plastic bricks are often associated with a very particular visual language, the design seen here challenges that with an aesthetic that is modern, artistic and quite mature. This makes it a suitable toy for even adults to appreciate that is available for purchase in a kit under the Architecture series from the brand.
The LEGO Statue of Liberty eliminates a series of characteristics in favor of a more modern appearance that brings the brand into a new age where it can be appreciated by those with a penchant for high-end design.
Detailed Geometric Landmark Toys
The LEGO Statue of Liberty is a Modern Design with Classic Toys
Trend Themes
1. Modern Landmark Toys - There is an opportunity to create more modern landmark toys that appeal to both children and adults.
2. Geometric Design Aesthetics - There is an opportunity to innovate with more geometric design aesthetics in toys and other products.
3. Mature Toy Design - There is an opportunity to create more mature toy designs that appeal to adults and reflect current design trends.
Industry Implications
1. Toy Industry - The toy industry can explore creating more mature and modern designs to appeal to a wider audience.
2. Architecture and Design Industry - There is an opportunity for the architecture and design industry to collaborate with toy brands to create modern landmark toys that reflect current design trends.
3. Gift and Souvenir Industry - Toy brands could target the gift and souvenir industry by creating more modern and sophisticated versions of traditional souvenir toys.