Inspired by the way kids play with LEGO at home, Legoland created a virtual reality LEGO roller coaster ride that offers not just a fun thrill, but an entirely new way for kids to immerse themselves in an imaginative world.
The VR headsets that are worn on the ride mimic the eyes of a yellow LEGO Minifig, although one may opt to ride the coaster without the headset in a "reality mode" if desired. However, with the headset in place, riders will find that every twist, turn and drop is enhanced by 360-degree visuals that are perfectly synced to the movement of the coaster. Throughout The Great Lego Race at Legoland, kids under the age of 12 will encounter a fun cast of characters, including a wizard, a pirate, a surfer and a pharaoh.
VR LEGO Roller Coasters
The Great LEGO Race VR Coaster at Legoland is an Immersive Thrill Ride
Trend Themes
1. Immersive VR Experiences - The development of immersive VR experiences in theme parks and entertainment industry opens up opportunities for engaging and interactive virtual adventures.
2. Enhanced Roller Coaster Experiences - The integration of VR technology on roller coasters creates opportunities to heighten the thrill factor and offer riders a more exhilarating sensory experience.
3. Incorporating Characters in VR - The inclusion of interactive characters in virtual reality experiences, like the ones at Legoland, presents opportunities for creating dynamic and engaging narratives within the VR world.
Industry Implications
1. Theme Parks - Theme parks could leverage VR technology to offer more immersive and exciting rides, attracting a wider audience and enhancing visitor experiences.
2. Entertainment - The entertainment industry can explore VR integration to create captivating and interactive experiences for moviegoers, gamers, and fans of immersive media.
3. Children's Toys - Children's toy companies can explore VR integration to bring virtual adventures to life, expanding playtime possibilities and providing new ways for kids to engage with toys.