'Left on Friday' is a brand-new Canadian swimwear company that was just launched by two former product developers at Lululemon. In the same way that many activewear styles have crossed over into athleisure territory, Left on Friday describes that its swimwear designs are "designed for sport, destined for fun."
While there are many bathing suit styles on the market that embrace bold color schemes, loud patterns and plenty of adornments, Left on Friday's simple designs embrace a functional, pared-back approach. Some of the swimsuit styles for women that are currently available from the brand include the Sunday Suit—which is also available in tall sizes—the Peak Suit, as well as separates like the Hi Tide Bottom and the Pool Days Top.
Minimalist Sporty Swimwear
'Left on Friday' Makes Comfortable Suits Influenced by Athletic Styles
Trend Themes
1. Minimalist Swimwear - The rise of minimalist swimwear is creating opportunities for brands to focus on functional designs and pared-back aesthetics.
2. Sport-influenced Apparel - The trend of integrating athletic design elements into non-athletic apparel offers new opportunities for brands to create comfortable, versatile pieces for consumers on the go.
3. Tall Swimwear - The inclusion of tall sizes in swimwear collections creates a more inclusive marketplace and addresses the needs of a previously underserved audience.
Industry Implications
1. Fashion - There is an opportunity for fashion brands to expand their swimwear collections by incorporating minimalist designs, athletic influences, and tall sizes to cater to a wider audience.
2. Sportswear - Sportswear brands can tap into the minimalist and sport-influenced design trend to create functional, stylish swimwear options for customers.
3. E-commerce - E-commerce retailers can capitalize on the trend of inclusive sizing and the rise of minimalist and sporty swimwear by partnering with brands that offer these options to consumers.