After Zhang Zhiwei's mother expressed that she wanted a way to learn a dance from a stored collection of instructional videos, her inventive son got to work creating an app to do just that. Named Public Dance Classics, this app designed specifically for moms shows how to do some of the most popular Asian dance routines of the moment.
As bizarre as this activity may seem to North American markets, dancing groups of women that meet and perform in public are so popular in China, local governments have set up regulations for them. The Public Dance Classics app even features 12 government-approved dance routines, so that women of all ages can enjoy a meet-up where they can practice the moves that they learned in-app.
Realizing that there is a market of middle-aged to elderly women who are gathering to dance in public in China, the app has received backing by the Wuhan Economic Development Group and The Dreamchaser Fund.
Dancing Fitness Apps
China's Public Dance Classics Apps Helps Moms Learn a Dance
Trend Themes
1. Dancing Fitness Apps - Developing mobile apps focused on teaching dance routines to interested individuals can disrupt the dance and fitness industry.
2. Moms as a Target Market - Targeting busy moms with apps that teach them how to dance can disrupt the education and healthcare industries.
3. Government-approved Activities - Developing apps that feature government-approved activities can disrupt the tourism and events industry by promoting cultural exchange and encouraging heritage preservation.
Industry Implications
1. Dance and Fitness Industry - Public Dance Classics and similar apps have the potential to revolutionize the dance and fitness industry, especially in China.
2. Education Industry - Developing apps that teach dance routines can change how adults learn new skills, thereby disrupting the education industry.
3. Healthcare Industry - Creating apps that promote dancing as a form of exercise can disrupt the healthcare industry by providing an innovative and fun way to stay healthy.