Having his public identity tied to the bold cannabis connoisseur, Snoop Dogg extends himself into the expanding marijuana market through his new label 'Leafs by Snoop.' Given his creative history — one that is filled with at-the-time progressive songs like 'Smoke the Weed,' 'California Roll,' and 'This Weed Iz Mine,' this brand will, without a doubt, be trusted among consumers.
Leafs by Snoop operates in Colorado, where consumption is legal. The label offers a rich range of flowers, as well as edibles, which are playfully marketed as 'Dogg Treats.' To break the stigma and call attention to the products, the business owner taps design studio Pentagram for a whimsical packaging identity. Leafs by Snoop's colorful assets will not only draw attention to the offerings but will also make them more accessible.
Colorful Celeb Cannabis Brands
Leafs by Snoop is a Contemporary Cannabis Label by Snopp Dogg
Trend Themes
1. Celebrity Cannabis Brands - The trend of celebrities creating their own cannabis brands presents an opportunity for disruptive innovation in the marketing and branding of cannabis products.
2. Whimsical Cannabis Packaging - The trend of playful and colorful packaging in the cannabis industry presents an opportunity for disruptive innovation in the design and branding of cannabis products.
3. Edible Cannabis Products - The trend of offering edible cannabis products presents an opportunity for disruptive innovation in the development and marketing of cannabis-infused food and beverages.
Industry Implications
1. Cannabis - The cannabis industry can leverage celebrity endorsements and innovative packaging to stand out in a crowded market and attract new consumers.
2. Design - Design studios can capitalize on the trend of whimsical cannabis packaging and help cannabis companies differentiate their products through unique branding and design.
3. Food and Beverage - The food and beverage industry can explore new product development opportunities by incorporating cannabis into their offerings, given the growing popularity of edible cannabis products.