Many convenience stores prioritize the sales of low-cost, grab-and-go goods, but Lawson Inc., a convenience store franchise chain in Japan, launched a pop-up targeting the busy, yet health-conscious businessperson.
At the pop-up shop set up in January in Tokyo, Lawson Inc. spotlighted low-carbohydrate snacks and even curated nine different meal suggestions for different kinds of consumers. For someone who wanted to "work actively throughout the day," Lawson Inc. suggested a sandwich, a green smoothie and a hard-boiled egg.
As well as being able to find quick, easy and healthy meal ideas in-store, consumers had the chance to consult the store manager, a certified dietitian who could offer also guidance tailored to one's lifestyle and eating habits.
Health-Focused Convenience Pop-Ups
Lawson Inc. Spotlighted Better-for-You Goods for Businesspeople
Trend Themes
1. Health-centric Convenience Stores - Lawson Inc. offers a model to create health-focused convenience stores that cater to health-conscious consumers.
2. Personalized Nutritional Guidance - Convenience stores can offer personalized nutritional guidance by employing certified dietitians to provide tailored advice to customers.
3. Low-carbohydrate Snacks - Convenience stores can cater to customers on low-carbohydrate diets by offering a range of low-carbohydrate snacks and meals.
Industry Implications
1. Convenience Stores - Convenience stores can innovate by offering healthier options and personalized nutritional guidance to attract health-conscious customers.
2. Dietary Consulting - Businesses can consider employing certified dietitians to offer personalized nutritional guidance and consulting, as seen in Lawson Inc.'s pop-up.
3. Health Food Industry - Health-focused convenience stores can spark innovation in the health food industry by elevating the standard for health-centric snack and meal options.