There's a new Laura Mercier foundation on the market and it specifically speaks to fans of makeup-skincare hybrids who are looking for coverage and a weightless finish. The Real Flawless Weightless Perfecting Foundation blurs the line between makeup and skin by delivering medium-buildable coverage, blurring ingredients and a dose of antioxidants.
There are blurring bamboo silk powders in the product, along with camelia seed and cacao extract, which help to bolster the skin against damage from external stressors.
The waterproof and fade-proof formula delivers a finish that lasts in a shade range that will suit most. Tayaba Jafri, global beauty director at Laura Mercier, says "You know when you have your makeup done with a full-coverage foundation, because it's a special occasion—usually tinted moisturizer is really not enough, especially if you're gonna be photographed—and you have that feeling of the full-coverage foundation on your face? Cut that down to like 10 percent with Real Flawless."
Weightless Blurring Foundations
This Laura Mercier Foundation is Like a Skin Tint Hybrid
Trend Themes
1. Makeup-skincare Hybrids - The market is ripe for more makeup products that offer skincare benefits, blurring the line between cosmetics and skincare.
2. Weightless and Blurring Foundations - Lightweight and blurring foundations are becoming more popular, with consumers looking for coverage and a natural finish without the heavy feeling of traditional foundation.
3. Antioxidant-infused Makeup - Consumers are seeking out makeup products that have added skin benefits such as antioxidants to protect against external stressors.
Industry Implications
1. Cosmetics - Cosmetics companies can capitalize on the trend of makeup-skincare hybrids and produce more products that offer skincare benefits.
2. Skincare - Skincare companies can expand into the makeup market by offering products that blur the line between cosmetics and skincare, providing both coverage and skincare benefits.
3. Natural and Organic Beauty - The trend towards weightless and blurring foundations with added antioxidants provides an opportunity for natural and organic beauty companies to offer products with clean ingredients and added skincare benefits.