Laura Ashley and Urban Outfitters teamed up for a fashionable collaboration that updates the iconic style of the British textile design company for the retailer's fun, Millennial-targeted audience. The unexpected and exclusive collection is a timely one, as romantic Empire waists, sleeves with tiered frills and the modest silhouette of the original Laura Ashley dress are back in fashion.
The whimsical fashion collaboration fuses quintessentially British style and an English countryside feel with contemporary cuts. In the Laura Ashley and Urban Outfitters pieces, shoppers will find everything from babydoll dresses and long-sleeve crop tops to swimsuits and various accessories to complete the outfits.
According to Malike Zagzoule, the Buying Director at Urban Outfitters Europe, "We collaborated with Laura Ashley to respond to the increased demand for vintage-inspired pieces from our customer."
Whimsical Countryside Fashion
Laura Ashley and Urban Outfitters Created an Exclusive Collaboration
Trend Themes
1. Vintage-inspired Fashion - Disruptive innovation opportunities arise in creating modern interpretations of classic styles.
2. Collaborative Fashion - Opportunities exist for brands to partner and combine their unique aesthetics to create exclusive collections.
3. Millennial-targeted Fashion - There is potential for success in designing clothing and accessories specifically tailored to the tastes and preferences of the Millennial demographic.
Industry Implications
1. Fashion Retail - Fashion retailers can explore collaborations with heritage brands to offer a unique and nostalgic shopping experience.
2. Textile Design - Textile designers can capitalize on the demand for vintage-inspired prints and patterns.
3. Accessories - Opportunities exist in creating accessories that complement and complete the overall look of a vintage-inspired outfit.