L'As du Fallafel is a restaurant located in the Jewish District of Paris and it has garnered a cult following throughout the years with celebrity visitors and queues out the front door. The motto of the Middle Eastern eatery is "Toujours imite jamais egale," which means "always imitated, never equaled." Some of the visitors include Lenny Kravitz, Adam Sandler, and more.
Speaking about this, Yomi Peretz, the owner of the business notes that "Lenny Kravitz was the first to talk about us and, since then, many American artists have followed in his footsteps by frequenting our establishment. Pharrell Williams, Owen Wilson, Chris Hemsworth, Bob Sinclar, Jared Leto, Leonardo DiCaprio... we're honored to count such a list of renowned artists among our fans." The new collection is made up of graphic detailed streetwear and accessories that honor the business and its iconic menu items.
Parisian Eatery-Inspired Streetwear
L'As du Fallafel Gets its Own Collection of Merchandise
Trend Themes
1. Celebrity-inspired Merchandise - Opportunity to create merchandise collections that are influenced by celebrity patronage and promote iconic businesses.
2. Restaurant-focused Streetwear - Potential for restaurants to collaborate with streetwear brands and create their own line of clothing inspired by their unique brand and menu.
3. Cult Following Merchandise - Chance to develop merchandise that caters to the cult following of iconic businesses, allowing fans to proudly express their support.
Industry Implications
1. Fashion Retail - Fashion retail industry can leverage the trend of celebrity-inspired streetwear to collaborate with restaurants and create exclusive collections.
2. Food and Beverage - Food and beverage industry can explore the opportunity of creating their own line of merchandise and streetwear to promote their brand and iconic menu items.
3. Entertainment - Entertainment industry can benefit from the cult following trend by partnering with iconic businesses to develop branded merchandise that appeals to fans.