Small and snackable Ritz crackers have been transformed for the holiday season, as the snack brand created a large cracker that can be used as the edible base for a charcuterie board. The brand gave away 40 of the special holiday 10-inch crackers on social media and the limited supply has fans asking to make the novelty product available for purchase.
While there are tons of edible packaging designs, as well as edible utensils, cups and plates, this festive oversized cracker offers a playful way for people to spruce up the way they serve fresh fruits, cubes of cheese and slices of meat this holiday season. The large cracker platter is not only a waste-reducing design but also a great conversation starter for foodies.
Platter-Sized Crackers
Ritz Created Large Crackers That Can Be Used as Charcuterie Boards
Trend Themes
1. Edible Board - The trend of edible boards provides an opportunity to create sustainable and interactive alternatives to traditional serving dishes.
2. Giant Snack - The trend of giant snacks offers an opportunity to create unique and attention-grabbing products that enhance the snacking experience.
3. Interactive Packaging - The trend of interactive packaging offers an opportunity to add value and interest to food products while reducing waste.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of the trend of edible boards and giant snacks to create new and exciting products that appeal to consumers.
2. Packaging - The packaging industry has the opportunity to innovate by creating interactive and sustainable packages that provide added value to food products.
3. Hospitality - The hospitality industry can utilize the trend of edible boards to create unique and interactive experiences for guests and reduce waste from single-use serving dishes.