Land & Sea cold brew coffee is sold in the UK, and Richard Pine was in charge of coming up with the packaging for this product. The goal was to make it not look like generic brands that have little personality. As such he went with a nautical theme, which matches the name.
The information for the coffee is attached at the neck by a rope-like material, similar to that found at a dock when mooring a boat. This information is displayed in both black and white for some variety. One thing is for certain: the Land & Sea packaging design looks nothing like most coffee brands, which is exactly what Richard Pine was going for in this sea-inspired design.
Nautical Coffee Packaging
Land & Sea Turns to the Ocean for Inspiration
Trend Themes
1. Nautical Packaging - Opportunity for brands to create unique packaging designs inspired by the ocean and nautical themes.
2. Personalized Branding - Opportunity to differentiate from generic brands by adding personality and unique elements to packaging.
3. Varied Display - Opportunity to use multiple colors and materials in packaging design for increased visual interest.
Industry Implications
1. Coffee - Opportunity for coffee companies to explore innovative packaging designs to stand out in a competitive market.
2. Consumer Goods - Opportunity for other consumer goods companies to experiment with creative packaging to enhance brand identity.
3. Retail - Opportunity for retailers to curate unique product displays that incorporate nautical or thematic packaging designs.