The artist and creative director Michèle Lamy has launched an interactive experience entitled 'Lamyland,' which is inviting consumers to try out the artist's line of active wear and boxing equipment, from the convenience of an in-store boxing ring.
Located at Selfridges London on Oxford Street, this exciting brand launch welcomes consumers to gear up, and take part in some of the scheduled boxing workshops. This series promotes Lamy's entire collection, which, in addition to active wear, consists of memorabilia, jewelry, fragrances and art. To add to the excitement, this line will also feature special edition collaborations with brands like Versace and Everlast.
Lamyland's open-to-all training schedule will launch next month, and for now, shoppers are welcome to browse the exciting in-store collection.
In-Store Boxing Rings
'Lamyland' is Taking Place in Selfridges London on Oxford Street
Trend Themes
1. Interactive Retail Experiences - Creating in-store experiences that allow consumers to actively engage with products and brands, such as in-store boxing rings.
2. Collaborative Brand Partnerships - Collaborating with other brands to create special edition products and enhance the consumer experience.
3. Multifunctional Product Collections - Expanding product lines to include a variety of items, such as active wear, jewelry, fragrances, and art.
Industry Implications
1. Retail - Retailers can attract customers through interactive experiences and collaboration with other brands.
2. Fashion - Fashion brands can create multifunctional product collections that appeal to a wider range of consumers.
3. Fitness Equipment - Manufacturers of fitness equipment can explore innovative ways to showcase and sell their products within retail environments.