Lambay Whiskey’s ‘Single Malt 20 Year Old, Castle Prestige Edition’ is a new artistic collaboration between the distillery and local Irish artist David Norton. Along with Sean Scully, James Surls, and Hughie O'Donoghue, David is a well-known photographer and artist who has lent his talent to Lambay for its new island-inspired bottle.
One of the ten prints will be secured by winning bids. The artist will get 20% of the commission revenue, and 5% of each sale will go towards Birdwatch Ireland's Bird Flu Appeal, which entitles the purchaser to membership and financial assistance for protecting Lambay Island's natural species.
Each print is supplied with a QR code sticker and signed, numbered, and verified by the artist. Using this code, the artwork's narrative inspiration may be unlocked, providing the spectator with an engaging experience focused on the porphyry rock.
Artist-Backed Whiskey Collaborations
Lambay Whiskey Debuts the ‘Lambay Unearthed’ Virtual Auction
Trend Themes
1. Artist-backed Collaborations - Opportunity for businesses to partner with local artists to create unique products and experiences, driving brand differentiation and consumer engagement.
2. Virtual Auctions - Opportunity for businesses to capitalize on the growing trend of virtual auctions to market and sell unique, limited-edition products to a global audience.
3. Sustainability-driven Partnerships - Opportunity for businesses to partner with nonprofit organizations to donate a portion of sales to environmental causes, driving brand purpose and social impact while appealing to conscious consumers.
Industry Implications
1. Alcohol - Opportunity for alcohol brands to team up with local artists and non-profit organizations to create limited-edition bottles and drive sales through unique brand storytelling.
2. Art - Opportunity for art galleries and artists to collaborate with brands on limited-edition products, virtual auctions, and promotions to reach new audiences and generate additional revenue streams.
3. Non-profit - Opportunity for non-profit organizations to partner with brands in mutually beneficial collaborations that drive awareness and fundraising for environmental causes.