The Laima Magazine campaign encourages women to break out of the stereotypical mold perpetuated by a patriarchal system. Instead of holing up in the home doing the chores, cooking food and other housewife duties, women should get dressed up and head out on the town. Whether its for a simple stroll, meeting up for coffee or heading out to a fancy dinner, the Laima Magazine campaign urges women to do it with stylish confidence.
Created by Not Perfect | Y&R, an ad agency based in Vilnius, Lithuania, the Laima Magazine campaign was art directed by Ed Nogueira with creative direction by Marius Lukosius. It depicts a wireframe statue of a housewife from which the modern woman breaks free of.
Mold-Breaking Ads
The Laima Magazine Campaign Encourages a Confident Modern Woman
Trend Themes
1. Embracing Feminism Trend - Encouraging women to break out of traditional gender roles to explore their full potential.
2. Body-positive Fashion Trend - Promoting confidence and self-love through fashion, irrespective of body type or size.
3. Empowering Advertisement Trend - Inspiring people to challenge their limiting beliefs and take bold actions towards their dreams.
Industry Implications
1. Fashion Industry - Creating fashion lines that cater to the needs and preferences of modern women who seek comfort and style.
2. Advertising Industry - Designing and implementing advertising campaigns that promote and uplift women and other marginalized groups.
3. Entertainment Industry - Developing movies, TV shows, and music that showcase diverse and empowering role models to challenge outdated stereotypes.