Startup company Couple unveils an innovative technology that develops engagement rings with special lab-grown diamonds. This process is directed towards socially conscious consumers as the online ring company does not compromise on the quality, carat sizing, or price point.
This transparent shopping and ring development process offer couples a close relationship with their product's entire lifecycle. The lab-grown diamonds are identical to mined diamonds and every ring is carefully crafted by hand. In total, there are four styles to choose from along with four metal options of rose gold, platinum, white gold, or yellow gold. Notably, the engagement rings can also be engraved to add an extra personal touch. When the rings are ordered online, customers also receive a trap, care guide, and box, with 60 days of return or resizing if needed.
Lab-Grown Diamond Rings
Couple Develops Engagement Rings Using Technology
Trend Themes
1. Lab-grown Diamonds - Technology is allowing for the development of lab-grown diamonds as a socially conscious alternative to traditional diamonds.
2. Customized Jewelry - By offering custom engravings and a close relationship to the product's entire lifecycle, there is an opportunity to disrupt the traditional jewelry industry with more personalized options.
3. Transparent Shopping - The transparent shopping experience offered by Couple can pave the way for other industries to be more open and honest with their customers about their products.
Industry Implications
1. Jewelry - The jewelry industry can benefit from innovating with lab-grown diamonds and offering more customized options for customers.
2. E-commerce - The e-commerce industry can learn from Couple's transparent shopping process and potentially improve their own product development and customer communication.
3. Sustainability - The use of lab-grown diamonds offers a more sustainable alternative to traditional diamond mining, creating an opportunity for disruption within the sustainability industry.