The 'Labels Against Women' commercial from Pantene Philippines went absolutely viral when it was released, showing the kind of language that is often used to describe men and women who are performing the same roles. A great example of this in the commercial is when a man in a position of power is revered as a "boss," while his female counterpart is just seen as "bossy." Similarly, other negative words include comparing men who are "persuasive" and "dedicated" to women who are "pushy" and "selfish."
The commercial is part of Pantene's #ShineStrong campaign and it has been called out a number of times as a commercial that's inspiring and extraordinary. The ad is summed up by reminding women that no label should hold them back.
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