La Vie en Rose has expanded into the Indian market thanks to a collaboration with Apparel Group. The brand's first store in India, situated at the DLF Mall in Noida, boasts an expansive area of 1,000 square feet and showcases a diverse range of products, encompassing lingerie, sleepwear, and swimwear to cater to the diverse preferences of Indian consumers.
India is envisioned as a key growth market for La Vie en Rose in the coming decade, alongside its established presence in Canada and the United States. La Vie en Rose also provides omnichannel solutions, allowing customers to sourced its products from markets like Myntra and Nykaa Fashion.
"Our vision is to fill the void in the lingerie and sleepwear industry with a touch of elegance, sophistication, and attainable price points," Tushar Ved, president of Apparel Group commented.
Indian Lingerie Expansions
La Vie en Rose Branches Into the Indian Market with its New Location
Trend Themes
1. Expansion Into India - La Vie en Rose expands into the Indian market, targeting the growing demand for lingerie, sleepwear, and swimwear.
2. Omnichannel Solutions - La Vie en Rose provides omnichannel solutions to make its products accessible to Indian consumers through popular online platforms.
3. Diverse Product Range - La Vie en Rose offers a diverse range of products, catering to the varied preferences of Indian consumers in terms of lingerie, sleepwear, and swimwear.
Industry Implications
1. Retail - The retail industry sees opportunities in the expansion of international lingerie brands like La Vie en Rose into the Indian market.
2. E-commerce - The e-commerce industry benefits from the omnichannel solutions provided by La Vie en Rose, making the brand's products easily accessible to Indian consumers through online platforms.
3. Fashion - The fashion industry is influenced by La Vie en Rose's diverse product range, offering stylish and affordable lingerie, sleepwear, and swimwear options for Indian consumers.