The La Perla Mert & Marcus Spring/Summer 2015 campaign puts the epic work of the photography duoon display. In each snapshot, models Izabel Goulart, Ming Xi, Sigrid and Agren posed alone, opting to separate from one another as opposed to akin lingerie productions that often feature teams placed side by side.
While La Perla is largely known for its lingerie collections, this Spring/Summer 2015 line incorporates long lace dresses, sheer one-piece jumpers, embroidered ivory gowns and shimmery blazers.
These items walk a thin line between what could be seen as underwear and ready to wear pieces. This is arguably the beauty of La Perla, and it is reflected in these images which merge daytime fashion with a sultry, nighttime appeal.
Solitary Lingerie Lookbooks
The La Perla Mert & Marcus Catalogue Features Solo Model Images
Trend Themes
1. Solitary Model Campaigns - Brands can create captivating campaigns by featuring solo models instead of teams.
2. Lingerie as Ready-to-wear - Innovative designers can blur the line between underwear and ready-to-wear pieces to create versatile and sensual clothing options.
3. Day-to-night Fashion - Fashion brands can merge daytime clothing with nighttime lingerie and create clothing with versatile, cross-functional appeal.
Industry Implications
1. Fashion - Fashion brands can use this approach to create captivating campaigns that blur the lines between clothing categories.
2. Lingerie - Lingerie designers can make more versatile and sensual pieces that can be worn as both outerwear and intimate apparel.
3. Photography - Photographers can experiment with unconventional campaigns to create visually striking imagery and carve out a niche in the fashion photography industry.