There's a lot to love about living in a major metropolis, but these La Fabbrica di Nichi ads highlight some of the downsides of life in a bustling city with invasive industrial zoning.
The campaign promotes a referendum that, if supported, may improve the air quality, increase green spaces, clean up trash and control pests in Milan, Italy. To demonstrate some areas where the urban environment could use a little TLC, the Mente Piperita advertising agency chose to use twisted cartoon characters with a disturbed disposition that might remind one of Tim Burton's illustrations.
La Fabbrica di Nichi ads demonstrate the ways in which factories cause the living, breathing inhabitants of cities to suffer. Whether people find themselves picnicking on asphalt or watching rat parades, cleaning up neighborhoods is in everyone's best interest.
Tormented Cartoon Campaigns
La Fabbrica di Nichi Ads Promote an Improved Urban Environment
Trend Themes
1. Improved Urban Environment - La Fabbrica di Nichi Ads Promote an improved Urban Environment in Milan, Italy through cartoon campaigns.
2. Environmental Referendum - La Fabbrica di Nichi Ads emphasize the importance of supporting an Environmental Referendum to improve the urban environment in Milan, Italy.
3. Cartoon Campaigns to Raise Awareness - The use of twisted cartoon characters in La Fabbrica di Nichi Ads demonstrate a potential disruptive innovation of using cartoon campaigns to raise awareness on important issues.
Industry Implications
1. Environmental Activism - The La Fabbrica di Nichi Ads offer an opportunity for environmental activism to improve urban environments in Milan, Italy.
2. Cartoon Advertising - Twisted cartoon characters in La Fabbrica di Nichi Ads may disrupt the traditional advertising industry and create new disruptive opportunities for using cartoons in advertising.
3. Urban Planning - The La Fabbrica di Nichi Ads highlight an opportunity for disruptive innovation in urban planning to improve the living conditions of city inhabitants in Milan, Italy.